Blog around online marketing - Tourismusconsult

For several years now, the free analysis tool "Google Universal Analytics" has been well-known in web analytics circles. Now its end is in sight, because...

Increase in sales thanks to the right bidding strategy

5 May 2021 | Conversion tracking, Google Ads

After the conversion tracking is set up (see blog post from April 1) and can be effectively measured how successful your...

Understanding and using conversion tracking correctly

1 Apr 2021 | Conversion tracking

How successful was the campaign for My Company? Did the campaign generate many new leads or even purchases? Why didn't the campaign...

Website Optimization Tips

9 Mar 2021 | Website

by Olivia Traber Can your website keep up? Nowadays, people also talk about a company's business card when they refer to the website of a...

5 tips on how to find the right influencers for your business (part 2)

18 Feb 2021 | Social Media

Influencer marketing is on everyone's lips, and more and more companies are asking themselves, "How do we find the right influencers for our brand?" In...

5 tips on how to find the right influencers for your business (part 1)

12 Feb 2021 | Social Media

Influencer marketing is on everyone's lips, and more and more companies are asking themselves, "How do we find the right influencers for our brand?" by...

Target groups on social media

4 Nov 2020 | Social Media

Custom & Lookalike Audience on Facebook To target the right audience on Facebook & Instagram there are different...