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Exciting blog articles about online marketing, website optimization and much more.
GOOGLE CONSENT MODE V2: WHAT YOU NEED TO DO NOW
Dieses Bild wurde von Dall-E erstellt.Mit der fortschreitenden Digitalisierung und der zunehmenden Bedeutung des Datenschutzes hat Google eine...
Google Ads performance planner and reach planner
Optimieren Sie Ihre Werbestrategie mit dem Google Ads Leistungsplaner und dem Reichweitenplaner Wer sich in der Welt des Online-Marketings bewegt,...
SWITCHING TO GOOGLE ANALYTICS 4: BE SURE TO COMPLETE IT NOW
Google will discontinue its current Universal Analytics (UA) platform at the end of June 2023. This means that all companies that rely on UA...
Google Universal Analytics (UA) vs. Google Analytics 4 (GA4) - differences and conversion
For several years now, the free analysis tool "Google Universal Analytics" has been well-known in web analytics circles. Now its end is in sight, because...
Increase in sales thanks to the right bidding strategy
After the conversion tracking is set up (see blog post from April 1) and can be effectively measured how successful your...
Understanding and using conversion tracking correctly
How successful was the campaign for My Company? Did the campaign generate many new leads or even purchases? Why didn't the campaign...
Website Optimization Tips
by Olivia Traber Can your website keep up? Nowadays, people also talk about a company's business card when they refer to the website of a...
5 tips on how to find the right influencers for your business (part 2)
Influencer marketing is on everyone's lips, and more and more companies are asking themselves, "How do we find the right influencers for our brand?" In...
5 tips on how to find the right influencers for your business (part 1)
Influencer marketing is on everyone's lips, and more and more companies are asking themselves, "How do we find the right influencers for our brand?" by...
Target groups on social media
Custom & Lookalike Audience on Facebook To target the right audience on Facebook & Instagram there are different...
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