Visibility in AI answers
Guests increasingly plan trips in a chat window rather than a results list. If you are not named there, you do not exist for those guests — however well the website ranks.
AI for hotels
AI that lands in day-to-day operations — not just in a presentation.
Almost every business is now trying something with AI. The difference is not the tool but whether it is tied into existing workflows, draws on your own content, and has someone maintaining it.
This page brings together everything we offer around AI. The measures also appear in the general catalogue — here they sit side by side, with the subscription that carries them.
Where AI genuinely helps a hotel
Knowledge from your own house
House rules, workflows, offer copy, answers to recurring guest questions: an assistant that knows your content answers differently from one reciting general knowledge.
A voice that sounds like you
Without a defined brand voice, machine-written copy sounds interchangeable. With one, you get drafts your team edits rather than rewrites.
Workflows instead of retyping
Moving data by hand between PMS, channel manager and booking engine costs time and creates errors. Connected systems take that over.
Your team
More time for guests — not fewer people.
With AI, many hoteliers first ask whether their team will come along. We set AI up so that it takes work off your staff instead of replacing them.
Your team signs off
AI prepares, your staff review and decide. Whatever goes to guests has been seen by someone from your property.
Bring people along
Training in five formats, from a half day to ongoing coaching — practised on tasks from your own business.
Clear rules
An internal AI policy sets out what the team may do, how guest data is handled and how your brand voice is preserved.
Time that stays
What is typed, searched for or chased up by hand today is handled by a fixed workflow. The time saved goes to your guests.
Getting started
First, know where you stand
Before anything is built, we clarify what is worthwhile in your property. The assessment looks at systems, data, team and processes and ends with a prioritised roadmap — not a wish list.
Five steps
Map the systems
Which PMS is in use, and does it have an interface? How are the channel manager, booking path, CRM, analytics and communication channels set up?
Check data readiness
What data is created, where does it live, and how accessible is it? What already runs automatically, and what is done by hand?
Assess the team
How familiar is the team with AI, how much time is realistically available, and who decides on digital topics?
Map the processes
Which processes repeat themselves? Where do the biggest time drains arise? Where is revenue lost because responses take too long?
Build the roadmap
The findings turn into a recommendation — prioritised, with the effort and expected impact of each measure.
The result: your roadmap in three horizons
Quick wins
Two or three applications that run straight away, without IT effort.
Medium term
Processes connected to your existing systems.
Strategic
Independent assistants, automation and data-driven decisions.
Depending on the size of the business, the assessment takes two to three weeks and needs only a few hours of your team's time. The roadmap is yours — you can work with it, with us or without us.
AI readiness assessment · 32 credits · flat rate
Learn morePutting it into practice
What AI takes off each department
Nine areas where an AI workflow noticeably eases everyday hotel work. Which of them pay off in your property is what the assessment clarifies.
Where workflows take the load off
Each workflow handles one specific task, equally well every time — prepared by AI, approved by your team.
Front desk
The highest volume of enquiries and the greatest potential for relief.
- Recurring guest correspondence drafted
- Arrivals prepared in a structured way
- Language barriers bridged
- Drafts for delicate situations
- Everything approved by people
Marketing and content
Content is created faster and still sounds like your property.
- Content plan, social media and newsletters
- Tone of voice defined once, kept in every text
- Multilingual without friction
Reviews and reputation
A complete response rate without anyone giving up their evenings for it.
- Feedback from all portals in one place
- Analysed and with a draft reply
- Recurring criticism spotted before it becomes a pattern
Enquiries, groups and events
Here, response time is revenue.
- A solid draft quote from the key details of an enquiry
- Your quote goes out while competitors are still checking
- Event follow-up on the same principle
Housekeeping and maintenance
Standards everyone on the team can call up.
- Daily planning with the right priorities
- Digital checks with data you can analyse
- Standards for staff with other mother tongues too
- Structured fault reports, predictive maintenance
Kitchen, service and spa
Reliable information, in several languages too.
- Menus in several languages
- Reliable allergen information
- Support with costing and inventory
- In the spa: personal recommendations and product knowledge on demand
Revenue management
The revenue meeting is prepared in minutes instead of half a day.
- Booking data, portal performance and competitor rates analysed daily
- Translated into concrete recommendations
Administration, accounting and HR
Often the least spectacular — and most effective — quick wins.
- Correspondence and minutes
- Invoice checking
- Job ads and onboarding
Sustainability
Credible rather than greenwashing.
- Communication that keeps its promises
- Support with certifications
- Recording the required key figures
Every workflow is designed, set up, tested, documented and introduced to your team. You get nothing that still needs finishing, and nothing nobody can operate.
Automating routine work · 44 credits · per workflow
Learn moreFor your team
Training in five formats
Tools alone change nothing. Impact comes only when your team knows when AI helps and when it doesn't. We work with your tasks, your texts and your processes.
Five formats
AI basics for hoteliers
- What AI can and cannot do
- Overview of current tools
- The five elements of a good prompt
- Three use cases for the very next day
- Legal basics for Swiss businesses
Foundation workshop for the whole team
- What AI can concretely do in a hotel
- Joint review of your biggest time drains
- First prompts using examples from your business
- Rules on governance and data protection
- Including preliminary meeting, materials and follow-up
AI in hotel marketing
- Texts for offers, newsletters and posts
- Images for hotel content
- AI in performance marketing
- Automated reporting
- At the end: a finished workflow of their own per person
AI leadership
- Put potential and expectations into realistic perspective
- Build or buy
- Where to start, what to prioritise
- What leading hotel groups are already doing
Ongoing AI coaching
- Review of the tools in use
- New developments, put into context for your property
- Individual optimisation
- Recommended over six or twelve months
With every training you receive short guides to the use cases covered, documentation of the tasks in your hotel that AI can solve, and an internal AI usage policy: what the team may do, how data is handled and how the brand voice is preserved.
AI in everyday work — training
Learn moreThe AI subscription
Same blueprint as the digital subscription: an ongoing base service, included in the monthly price and identical in every tier, plus an annual credit budget for the AI measures. The tiers differ only in the budget, not in the base service. If you already have a digital subscription, the two run side by side — the budgets stay separate.
Base service — covered by the monthly price
- Care of your AI workspace: access, roles, storage
- Ongoing upkeep of the knowledge base
- A monthly clinic for your team
- Quarterly review of use cases with recommendations
Platform licence costs are billed separately. We settle the monthly prices in the first conversation — they depend on how many people work with the environment.
Three allowance levels
Included in every tier: the base service above. The credits come on top.
Entry
For businesses starting with AI. The allowance carries any single measure in the catalogue — even the largest.
52credits per year
Covers, for example
- Automating routine work
44 of 52 credits
Free initial consultationBuild-out
For businesses embedding AI in daily work. Enough for two large measures a year, or three smaller ones.
104credits per year
Covers, for example
- Setting up your AI workspace
- Automating routine work
92 of 104 credits
Free initial consultationFull operation
For businesses using AI across several departments. Enough for four large measures a year.
208credits per year
Covers, for example
- AI readiness assessment
- Your brand voice for AI
- Setting up your AI workspace
- 2× Automating routine work
200 of 208 credits
Free initial consultationThe AI measures in detail
Every measure with a credit value can be drawn from the annual allowance of the AI subscription; we also quote them individually. Training is available on request.
- AI in everyday work — trainingTC-052on request
- AI readiness assessmentTC-04632 credits
- Your brand voice for AITC-04732 credits
- Automating routine workTC-05044 credits
- Setting up your AI workspaceTC-04848 credits
- In-house knowledge for your teamTC-04948 credits
- Connecting your systemsTC-05152 credits
What do you need — and which tier carries it?
Select the measures that apply to you. The calculator names the tier whose annual budget covers them. It counts AI measures only.
The calculation needs JavaScript. The credit values are shown for every measure, so you can also add them up by hand.
Free check
The simplest start costs nothing
Before you set anything up, it is worth seeing how AI systems talk about your business today. That is exactly what our free AI visibility check examines.
FAQ
Frequently asked questions
Do we need our own servers or IT skills?
No. We set up an existing platform for your business and create access, roles and storage. The platform licence is billed separately.
What happens to our guest data?
Before setting anything up we agree with you which content belongs in the environment. Personal guest data does not, unless a separate legal basis has been agreed. What we recommend in a given case we clarify with you and, where needed, with your legal adviser.
Can we combine the AI subscription with the digital subscription?
Yes. The two run side by side and the annual allowances stay separate — the AI allowance is not consumed by campaigns, and vice versa.
Where do we start?
Usually with the AI baseline assessment: we look at where AI is already used in your business, where it would take work off your hands, and what groundwork is missing. The order of further measures follows from that.
Initial consultation
30 minutes that create clarity.
In 30 minutes we tell you how we work — and you tell us where your business stands today. What follows is either a collaboration worth having, or at least a conversation that opens new perspectives. Free, no obligation.