Visibility in AI answers
Guests increasingly plan trips in a chat window rather than a results list. If you are not named there, you do not exist for those guests — however well the website ranks.
AI for hotels
AI that lands in day-to-day operations — not just in a presentation.
Almost every business is now trying something with AI. The difference is not the tool but whether it is tied into existing workflows, draws on your own content, and has someone maintaining it.
This page brings together everything we offer around AI. The measures also appear in the general catalogue — here they sit side by side, with the subscription that carries them.
Where AI genuinely helps a hotel
Knowledge from your own house
House rules, workflows, offer copy, answers to recurring guest questions: an assistant that knows your content answers differently from one reciting general knowledge.
A voice that sounds like you
Without a defined brand voice, machine-written copy sounds interchangeable. With one, you get drafts your team edits rather than rewrites.
Workflows instead of retyping
Moving data by hand between PMS, channel manager and booking engine costs time and creates errors. Connected systems take that over.
The AI subscription
Same blueprint as the digital subscription: an ongoing base service, included in the monthly price and identical in every tier, plus an annual credit budget for the AI measures. The tiers differ only in the budget, not in the base service. If you already have a digital subscription, the two run side by side — the budgets stay separate.
Base service — covered by the monthly price
- Care of your AI workspace: access, roles, storage
- Ongoing upkeep of the knowledge base
- A monthly clinic for your team
- Quarterly review of use cases with recommendations
Platform licence costs are billed separately. We settle the monthly prices in the first conversation — they depend on how many people work with the environment.
Three allowance levels
Included in every tier: the base service above. The credits come on top.
Entry
For businesses starting with AI. The allowance carries any single measure in the catalogue — even the largest.
52credits per year
Build-out
For businesses embedding AI in daily work. Enough for two large measures a year, or three smaller ones.
104credits per year
Full operation
For businesses using AI across several departments. Enough for four large measures a year.
208credits per year
The AI measures in detail
Every measure has a credit value. With the AI subscription you draw them from the annual allowance; we also quote them individually.
- AI readiness assessmentTC-04632 credits
- Brand voice setupTC-04732 credits
- Skills, agents and workflowsTC-05044 credits
- AI workspace implementationTC-04848 credits
- Building a knowledge baseTC-04948 credits
- AI in everyday work — trainingTC-05248 credits
- Interface integrationTC-05152 credits
What do you need — and which tier carries it?
Select the measures that apply to you. The calculator names the tier whose annual budget covers them. It counts AI measures only.
The calculation needs JavaScript. The credit values are shown for every measure, so you can also add them up by hand.
Free check
The simplest start costs nothing
Before you set anything up, it is worth seeing how AI systems talk about your business today. That is exactly what our free AI visibility check examines.
FAQ
Frequently asked questions
Do we need our own servers or IT skills?
No. We set up an existing platform for your business and create access, roles and storage. The platform licence is billed separately.
What happens to our guest data?
Before setting anything up we agree with you which content belongs in the environment. Personal guest data does not, unless a separate legal basis has been agreed. What we recommend in a given case we clarify with you and, where needed, with your legal adviser.
Can we combine the AI subscription with the digital subscription?
Yes. The two run side by side and the annual allowances stay separate — the AI allowance is not consumed by campaigns, and vice versa.
Where do we start?
Usually with the AI baseline assessment: we look at where AI is already used in your business, where it would take work off your hands, and what groundwork is missing. The order of further measures follows from that.
Initial consultation
30 minutes that create clarity.
In 30 minutes we tell you how we work — and you tell us where your business stands today. What follows is either a collaboration worth having, or at least a conversation that opens new perspectives. Free, no obligation.