Digital subscription
Your hotel runs. Your guests are happy. And in the background a whole marketing team looks after your visibility. That is the digital subscription — online marketing for hospitality and tourism, at a fixed price, monthly or as an annual booking.
A year on the digital subscription
An example with the Demand package. At the start of the year we plan together which measures you draw on — so the allowance gets used and nothing is left idle.
January
Where do you stand on Google and in AI answers? The check shows you and sets the priorities for the year.
16 credits
February
What your summer guests search for — the basis for the season page and campaign.
4 credits
March
A dedicated page for the summer season that campaigns and search engines lead to.
22 credits
April
Images and copy for the summer campaign. We set up the campaign itself as part of the base service.
10 credits
June
Categories, opening hours, images and review replies — checked before peak season starts.
8 credits
September
New visuals for winter. This campaign is also included in the base service.
10 credits
November
A set of social media images for the holidays and New Year.
6 credits
76 of 80 credits in total. Every month on top, included in the price: management of running campaigns, reporting with analysis, measure and budget planning, performance calls — and four new campaigns a year.
One property, one contact, a budget you can oversee.
For businesses that want a clean digital foundation — basics, measurement, visibility.
Plus 45 of 56 measures from the catalogue — paid from your annual allowance of 36 credits. See the catalogue
Free initial consultationFor businesses running campaigns regularly and keeping content in motion.
Plus 54 of 56 measures from the catalogue — paid from your annual allowance of 68 credits. See the catalogue
Free initial consultationFor businesses actively building demand — with clean measurement right into the booking engine.
Plus all 56 measures from the catalogue — paid from your annual allowance of 80 credits. See the catalogue
Free initial consultationIf none of the packages fits — base service and allowance to suit you.
Which measures and how many credits we set down after the first conversation.
Free initial consultationAll prices exclude VAT, advertising budget and third-party licence costs.
Several properties, several markets, ambitious goals — and correspondingly more to combine over a year.
For businesses in expansion — including on-site meetings and deeper strategic support.
Plus all 56 measures from the catalogue — paid from your annual allowance of 112 credits. See the catalogue
Free initial consultationFor businesses that want the full catalogue — including branding, AI implementation and workshops.
Plus all 56 measures from the catalogue — paid from your annual allowance of 200 credits. See the catalogue
Free initial consultationFor hotel groups and destinations. The difference to Performance is no longer what is possible but how much can be combined within a year.
Plus all 56 measures from the catalogue — paid from your annual allowance of 268 credits. See the catalogue
Free initial consultationIf none of the packages fits — base service and allowance to suit you.
Which measures and how many credits we set down after the first conversation.
Free initial consultationAll prices exclude VAT, advertising budget and third-party licence costs.
Cancellable to the end of a month. Switching packages is possible from the following month if season or objectives change. The one-off set-up costs are invoiced at the start.
Runs for the contract year and can be cancelled as at its end, giving three months’ notice. In return the one-off set-up costs can be spread over monthly instalments instead of falling due at the start, and you receive an additional allowance of measure credits.
Digital subscription
Every month you see in black and white what your investment produced — clicks, reach, enquiries, bookings.
One fixed contact who knows your business. No call centre, no rotating faces.
Cancellable monthly. Scalable by season. No contract that binds you when the situation changes.
A whole expert team — for less than half the cost of a single in-house marketing manager.
Not a generalist getting up to speed. Our team knows the difference between a leisure and a business guest.
From Google Ads through SEO, GEO and social media to monthly reporting — all from one source.
The digital subscription is a support model combining an ongoing base service — campaign support, paid campaign setup, reporting, measure and budget planning, performance calls — with an annual allowance of measure credits. A credit is a pricing unit, not a time unit.
The base service is covered by the monthly price and uses no credits. The annual allowance comes on top: with it you redeem measures from the catalogue — as many as the allowance carries.
Which measure the annual allowance of a package covers. Open a group to see the measures; the number also appears in the quote and in the reporting.
These measures can be drawn from the annual allowance from Presence upwards — and in every larger package too.
These measures can be drawn from the annual allowance from Active upwards — and in every larger package too.
These measures can be drawn from the annual allowance from Demand upwards — and in every larger package too.
Many hoteliers face the same question: build in-house, commission an agency or choose the digital subscription? The answer depends on your goals.
What a permanent hire means:
What you get:
What you typically encounter:
FAQ
The digital subscription is a support model for hospitality and tourism. It combines an ongoing base service — campaign support, paid campaign setup, reporting, measure and budget planning and performance calls — with an annual allowance of measure credits you draw individual measures from.
There are six packages: Präsenz from CHF 720 per month, Aktiv CHF 1,080, Nachfrage CHF 1,440, Wachstum CHF 1,800, Performance CHF 2,700 and Partner CHF 3,600. All prices exclude VAT, advertising budget and third-party licence costs.
A credit is a pricing unit, not a time unit. Every measure in the catalogue has a credit value — keyword research 4 credits, an SEO/GEO audit 16 credits. Your package allowance is annual, not monthly, and can be split freely across several measures.
Included without using credits: ongoing campaign support, the monthly reporting, measure and budget planning, and the performance calls. From the Nachfrage package an email report with recommendations is added; from Wachstum an on-site meeting.
Measures beyond your allowance can be commissioned at any time and are billed separately at the fixed price. One exception is the website build — it always runs as a project with an individual quotation and cannot be drawn from credits.
You choose the term. With a monthly term the subscription can be cancelled to the end of a month; switching packages is possible from the following month if season or objectives change. With an annual booking the subscription runs for the contract year and can be cancelled as at its end with three months’ notice — in return the one-off set-up costs can be spread over monthly instalments and you receive an additional allowance of measure credits.
With a free 30-minute initial consultation. We look at your starting point and recommend the package that fits your goals — or tell you when a single measure makes more sense.
Initial consultation
In 30 minutes we tell you how we work — and you tell us where your business stands today. What follows is either a collaboration worth having, or at least a conversation that opens new perspectives. Free, no obligation.
