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from Olivia Traber

Can your website keep up?

Nowadays, one also speaks of a company's business card when referring to a company's website. In its optimal state, a website contains all the important information about a company. All advertising measures ultimately lead to a website - so it's worthwhile to come along "beautifully & maintained".

Based on the presentation and the functions of a website, you attract the user - or he leaves the page immediately. And that's how it should be: You want to attract customers with your website and win them over. Find out with the following website check whether your website stands out positively compared to your competitors.

Is the logo on your website linked to the home page?
Today's users are used to the fact that no matter where they are on the website, they can click on the logo to get back to the home page.

Is the footer where the most important information such as address, phone number, email address, and social media links can be found?
The footer, or the bottom of the website, should contain relevant contact information. This includes the company's address, phone number and email address. Additionally, guests or customers should be able to go directly to social media for more information.

Is your website mobile-responsive?
If the browsing experience of your website is not satisfactory on a smartphone, 79% of all visitors will not return to your site. So if you want to avoid this phenomenon, make sure your website is optimized for mobile devices or responsive.

Is your website secure?
Do you know the difference between https and http? The letter "s" in the address in the browser stands for security. This security is also important to Google, because the search engine wants to provide the user with the most positive browsing experience possible. Pages without this security encryption, i.e. http websites, are classified as insecure by Google. The result is a website that can hardly be found anymore.

Is the phone number clickable on the mobile version?
Nowadays, people are on the go a lot and can find out about all kinds of things on their smartphones. For example, if you want to ask a company something directly by phone, it's convenient if you can click on your phone number on the website instead of having to painstakingly copy and paste it again.

Does your website specifically mention the team and contact details?
Is there an "About us" in the navigation of your website? If not, it is high time to include this information. Because this navigation point provides information about the company and creates trust - the most important core for a business relationship. Important contents of "About us" are contact details with opening hours, introduction of the team, jobs and at most the history of the company.

Does the website describe how guests/customers can find your company?
How to find your company on your website helps guests/customers decide whether they prefer to travel by car or by public transport. Information about the parking situation gives further hints. Here it is recommended to implement Google Maps directly. This increases the user-friendliness enormously.

Are the photos and images appealing and meaningful?
Do the images on your website convey emotions? For example, it is more attractive for the user to see a restaurant with people than a deserted room. With hotel rooms, it's the other way around. However, photos of the bathroom are very important there, where the storage areas are also visible.

Do you know how many people visit your website every day?
Even if you do, do you know how to interpret these values correctly? With Google Analytics you can find out how many people visit your website, where they come from and how long they stay. In other words, a huge amount of data is generated. Knowing the data that is relevant for your business and interpreting it correctly is crucial. Because this data analysis provides important information on how your website can be improved to attract more customers.

Does your website load within 2.5 seconds?
Yes, you read correctly! Today's impatient user expects a page load time of less than 2.5 seconds. If it takes longer to get to the homepage, a potential customer is gone. Studies show that the likelihood of a booking or reservation decreases by up to 40% with longer load times. Want to know how fast your website loads? Here you can test the loading time for free.

Does your website show the advantages of a direct booking / purchase via your website?
Boxes with lists of the most important advantages help the customer to decide on a product and to buy it. Did you know that over 70% of users on booking portals visit the official hotel website before booking? Take advantage of this and save your commissions with OTAs.

Do your guests and customers understand the texts on the website?
Who is your target group? Did you write the texts on the website exactly for this target group or does the target group understand the texts? Should you address the guests / customers with you or you. All these questions should be considered when generating the text.

Do guests and customers find imprint and privacy policy on your website?
The imprint and privacy policy are not the most important things that customers and guests are interested in, but still a "must" on every website. Here you will find a generator for imprint and privacy policy, if these important components are missing.

Do you have questions about a topic or would you like to know how you can better implement certain above-mentioned points on your website? We will be happy to help you.