This image was created by Dall-E. With the ongoing digitalization and the increasing importance of data protection, Google has announced an important update: Google Consent Mode v2 will become mandatory for all companies. This update...
Optimize your advertising strategy with the Google Ads Performance Planner and Reach Planner Anyone who works in the world of online marketing knows that Google Ads is a powerful tool. But how can you ensure that you are getting the most out of your...
Google will discontinue its current Universal Analytics (UA) platform at the end of June 2023. This means that all companies that rely on UA to collect and analyze data about website usage will have to make the switch to Google Analytics....
For several years, the free analysis tool "Google Universal Analytics" has been known in web analytics circles. Now its end is in sight, because next year it will be replaced by "Google Analytics 4". What does this mean exactly? Where are the differences? And...
by Olivia Traber Can your website keep up? Nowadays, people also talk about a company's business card when they mean a company's website. That's because in its optimal state, a website contains all the important information about a company. All...
