AI basics for hoteliers
- What AI can and cannot do
- Overview of current tools
- The five elements of a good prompt
- Three use cases for the very next day
- Legal basics for Swiss businesses
AI solutions
AI in everyday work — training
Value only appears through use.
AI only pays off once your team uses it day to day. In a hands-on training we work with examples from your own operation.
Sound familiar?
- The tools are there, but hardly anyone uses them day to day.
- Some on the team are sceptical, others experiment without rules.
- Uncertainty about data protection holds things back.
What changes afterwards
- Your team knows when AI helps and when it does not.
- Practice was based on tasks from your own business.
- How to handle guest data is clear.
What is included
- Fundamentals and realistic expectations
- Hands-on exercises using tasks from your business
- Handling data protection and guest data
- Writing good instructions
- Q&A session
Five formats
Foundation workshop for the whole team
- What AI can concretely do in a hotel
- Joint review of your biggest time drains
- First prompts using examples from your business
- Rules on governance and data protection
- Including preliminary meeting, materials and follow-up
AI in hotel marketing
- Texts for offers, newsletters and posts
- Images for hotel content
- AI in performance marketing
- Automated reporting
- At the end: a finished workflow of their own per person
AI leadership
- Put potential and expectations into realistic perspective
- Build or buy
- Where to start, what to prioritise
- What leading hotel groups are already doing
Ongoing AI coaching
- Review of the tools in use
- New developments, put into context for your property
- Individual optimisation
- Recommended over six or twelve months
With every training you receive short guides to the use cases covered, documentation of the tasks in your hotel that AI can solve, and an internal AI usage policy: what the team may do, how data is handled and how the brand voice is preserved.
Good to know
The training comes in five formats. We set out scope and price in the quote, based on format and number of participants.
Initial consultation
30 minutes that create clarity.
In 30 minutes we tell you how we work — and you tell us where your business stands today. What follows is either a collaboration worth having, or at least a conversation that opens new perspectives. Free, no obligation.