Video productions

Videos enjoy great popularity because they have a higher reach compared to texts or images. For this reason, target group-specificvideo productions for one's own YouTube, Instagram, Facebook or TikTok channel aremore relevant than ever.

A video production consists of the steps planning, shooting, editing and post-production. The most important thing for a successful video production is good planning. Here, concrete goals are set: the budget, the schedule, the script and the storyboard. Professional video production not only saves time, but is usually more effective - even for short video clips for social networks, which should not come across as slick.

Videos for Instagram, YouTube or your own website

In digital marketing, video productions are created for image films, commercials, explanatory and training videos or event and product videos. Videos on Instagram, Facbook, YouTube or the company's own website can also be used to address the video-consuming target group.

Each video production style has its own characteristics and objectives. An image film is intended to present the company in a favorable light, while a commercial is intended to arouse the interest of the target group and, for example, encourage them to book a room.

Videos for the new YouTube category YouTube Shorts are particularly trendy. The so-called "shorts" have a maximum length of 60 seconds and are displayed directly on the YouTube homepage or in the shorts tabs.